Your Fortune Journey
Hair loss from treatment is not the same as wanting a change of style. This page is for the first kind.
We're not going to tell you we understand. Everyone who has walked into our salon for this reason has needed something different — different timing, different amount of talking, different everything. What we can tell you is exactly what happens here, what it costs, and what you're allowed to change your mind about.
We've sat with a lot of people through this. Not one of them has needed the same thing.
What actually happens
You get in touch.
Email, phone, or the form below. You don't have to explain anything you don't want to.
We talk — by phone or in person.
About forty-five minutes. Bring someone if you’d like.
We match.
Send a photo of your hair from before, if you have one. If you don't, that's also fine, and common.
It arrives, or you come in.
Most of our clients wear it just as it arrives. If you’d rather have it cut and styled, our stylists can do that for you.
Three ways to do this
In her words
If you'd like to leave something, you can. It stays anonymous unless you tell us otherwise.
Questions
Will my insurance cover it?
Sometimes, in part. It depends entirely on your plan. What helps is asking for it by the right name. What to ask your insurer
What is it called on a claim?
A cranial hair prosthesis, or a hair replacement unit. Not “a wig.” Your doctor can write a prescription using that wording.
When should I come — before, during, or after treatment?
There's no right time. Coming before means we can match your own color and density from life rather than a photo. Coming later is equally common. Neither is better.
What if I've already lost it and don't have a photo?
That's very common. We'll work from what you remember, or from anything you like the look of.
My scalp is sore and sensitive.
Tell us. Cap construction changes what sits against your skin, and there are gentler options. This is worth saying out loud at the consultation.
Do I have to take anything off in front of anyone?
No. Not on a video call, not in the salon, not at any point unless you choose to.
Can someone come with me?
Yes. Most people do.
How long does it last?
With gentle care, a new human-hair wig can last two to three years. Wearing it every day, high heat and sun shorten that, and rotating two wigs helps both last longer.
What if it isn't right when it arrives?
See below: our ten-day return, and the one thing it doesn’t cover.
What if I don't know what I want?
Then that's what the call is for. You don't need to arrive with a plan.
If your question isn’t here, ask us. We’d rather say “we don’t know” than guess.
Talk to someone
No obligation, no charge, and nothing gets sent to you afterwards unless you ask. If you'd rather call: 917-563-4851.
What we can promise
Ten days
To change your mind
If it's unworn and unaltered, you can send it back. Shipping time in either direction doesn't count. Once we've cut, styled or colored a piece for you, it can't be refunded, but we're happy to adjust the style where we can.
Consultations
Always free
By phone or in either salon. Talk to us as many times as you need to before you decide anything.
Repairs
Done in our own salon
Repairs, restyles and refits are done by our stylists, not sent out. Starting a request is free, and we quote the work once we’ve seen your piece.
Pre-Owned
You can pass it on
If it’s no longer right for you, bring it back to us on consignment. When it sells, you receive 40% of the sale, or 80% in store credit to use on wigs only.
If cost is what’s stopping you
There’s no reason to spend more than you need to. These are two good places to look.
One thing to know before you shop these: you have the same ten days to return Outlet and Pre-Owned pieces, as long as they’re unworn and unaltered. If you’re not sure which is right for you, talk to us and we’ll tell you honestly.
Longer reads
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I Didn’t Want Anyone To Notice
For many women, hair loss becomes a quiet emotional struggle nobody else sees. This is Hannah’s story about fear, confidence, and finally feeling comfortable again.
I Didn’t Want Anyone To Notice
For many women, hair loss becomes a quiet emotional struggle nobody else sees. This is Hannah’s story about fear, confidence, and finally feeling comfortable again.
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When I Looked In The Mirror Again
Since 1998, Esther Tobias has spoken with thousands of women navigating hair loss, medical treatment, and confidence struggles. This is the story of one woman who finally looked in the...
When I Looked In The Mirror Again
Since 1998, Esther Tobias has spoken with thousands of women navigating hair loss, medical treatment, and confidence struggles. This is the story of one woman who finally looked in the...
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I Was Afraid To Go Out Without A Hat
After treatment began, Michelle stopped leaving the house without a hat. This is her story about insecurity, healing, and slowly finding confidence again.
I Was Afraid To Go Out Without A Hat
After treatment began, Michelle stopped leaving the house without a hat. This is her story about insecurity, healing, and slowly finding confidence again.
However you got here, we’re glad you did. Take as long as you need.