In 1998, the Fortune Wigs journey began.

Fortune Wigs is a family-run business and proudly stands true to their solidified motto of putting customer happiness first.

The need for beautiful, affordable, and more natural-looking wigs was clear. So, Esther Tobias created Fortune Wigs. A business that would serve – giving customers delight and dignity through their wig purchases.

Esther has become known for her truly accommodating ways - her kindness, sincerity, and her amazing, laid-back approach to life. The company has adopted her personality, making the business authentic and personal in all its dealings.

The focus on elegance, beauty and high fashion continually drives the success of this idea. And today, millennials from all over the world turn to us. They trust our brand because we have continuously been true to our promise. We have exerted effort to ensure that we keep up to our goal, and that is to deliver highly satisfying wigs that will serve the intent of our customers

We make finding the perfect wig easy - a simple process where our customers can feel comfortable and excited at a click of a button

There is no exception when it comes to the all-around experience of purchasing a wig from Fortune Wigs. It’s a journey, and with Fortune Wigs, we do our best to make it an easy, special and memorable one.