Fortune model wearing a Tuni wig
Tuni by Mazali

The finest hair we send home.

100% Remy human hair, selectively sifted above our Mazali grade, and finished the way we finish everything at Fortune — by hand, until it looks like it grew there.

Welcome to Fortune

The finest human-hair wigs, finished by hand since 1998

  • 100% human hairReal Remy hair — aligned, glossy, and alive when you move.
  • Cut to your lengthOur stylists shape your piece to the length you love.
  • Colored to your shadeSoftened, deepened, or brightened until it reads as yours.
Esther Tobias Head StylistEsther Tobias Head Stylist

Since 1998

The hair is only half of it. The hand is the rest.

There's a moment I love in the salon — when a woman turns to the mirror and forgets she's wearing anything at all. That's what we've been chasing since 1998. Every Tuni is inspected, shaped, and hand-finished by the same stylists who care for our clients in Brooklyn and Lakewood, so the piece that arrives at your door already feels lived-in and loved. Tuni sits just beneath the pieces we make only in the salon — the closest thing to a Fortune chair you can have at home.

Fortune is family-run, and I stand behind every piece that leaves us. What reaches you is exactly what I'd hand a client across my own chair. We're not happy till you are.

The house of Fortune

One house. Three doors.

Fortune · You are here

Where it all begins

Brooklyn and Lakewood — consultations, styling, and care across the chair.

Shop the collectionVisit the salon

Fortune Outlet

The home of Mazali

Our signature line, brand new at a friendlier price. Clearance lives here too.

Step into the OutletSee what’s on clearance
Salon-inspected and authenticated

Fortune Pre-Owned

A second life

Gently worn pieces, deep-cleaned and authenticated by our salon — each one one-of-a-kind.

Explore Pre-OwnedConsign my wig

No charge, no obligation, no rush

Free consultations with our stylists

Choosing a wig is personal, and you shouldn't have to do it alone. Call us at 917-563-4851 and a stylist will talk it through with you — length, color, cap, fit — or come sit with us in the salon.

Get your wig — your way.

Choose your piece, then let our stylists make it yours — a precise cut, a softer color, baby hairs, a truer fit. Every service is done by the same hands that finish our wigs in the salon.

Lace Top Wig - Fortune Wigs
Topper Model
#2-12 DARK BROWN+BLONDE MINI TOPPER - Fortune Wigs

Get creative and make your wig your own.

If you're losing your hair because of treatment

There’s a page for that — what happens, what it costs, and who you’d be speaking to.

From our chairs

Hair tools & accessories

The brushes, bands, and oils we actually use at the salon — the small things that keep your piece beautiful between visits. Every item here has earned its place at our stations.

Need something extra special?

Custom work and repairs, by the same hands that finish every Fortune piece.

Luxury. Comfort. Confidence.

The gift of feeling like yourself

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