Privacy Policy - Excellence in Human Hair Wigs and Accessories

At Fortune Wigs, we are dedicated to maintaining the confidentiality and protection of your personal data. This Privacy Policy outlines our practices regarding the collection, use, and safeguarding of your information on this website.

Commitment to Privacy Protection Your privacy is of utmost importance to us. In instances where we request specific information for identification purposes on this website, rest assured that it will be utilized strictly in line with this Privacy Policy.

Please be aware that our Privacy Policy is subject to periodic revisions. We recommend reviewing this page regularly, particularly prior to placing orders, to stay informed of any updates.

Data Collection We may gather the following types of information:

  • Personal details such as name
  • Contact data including email addresses
  • Demographic information like postcode, preferences, and interests
  • Other details pertinent to customer surveys and offers For a comprehensive list of the cookies we collect, refer to the "List of Cookies We Collect" section.

Utilization of Collected Information The information we collect serves to better understand your needs and enhance our service offerings. Specifically, it is used for:

  • Internal record maintenance
  • Enhancing our products and services
  • Sending promotional emails regarding new products, special offers, or other information we believe you may find valuable, using the email address provided by you
  • Market research purposes, where we may contact you via email, phone, fax, or mail. The feedback obtained will be used to customize the website and products according to your interests

Ensuring Data Security We are committed to ensuring the security of your data. To prevent unauthorized access or disclosure, we have implemented robust physical, electronic, and managerial procedures to safeguard and secure the information collected online.

Cookie Usage Cookies are small files seeking permission to be placed on your computer's hard drive. They assist in web traffic analysis and notify you when visiting certain sites. Cookies enable web applications to respond to you individually, tailoring their operations to your preferences.

We utilize traffic log cookies to identify which pages are being used, aiding us in data analysis for website improvement. This data is exclusively used for statistical analysis and then removed.

Cookies primarily enhance your website experience. They do not grant us access to your computer or any information about you, other than what you choose to share. You can opt to accept or decline cookies. Declining may limit your experience of the website's full functionality.

External Links Our website may include links to external sites. We do not have control over these sites and are not responsible for the protection of any information you provide while visiting them. These sites are not governed by our Privacy Policy.

Control Over Your Personal Information You have options to control the use and collection of your personal information:

  • When filling out forms on our website, you can opt out of using your information for direct marketing purposes.
  • If you previously consented to our use of your personal data for direct marketing, you can reverse this decision at any time by contacting us at
  • We do not sell, distribute, or lease your personal data to third parties unless required by law or with your explicit consent.

You can request details of personal information held about you under the Data Protection Act 1998 for a small fee. Contact us at for this information. If any data we hold is incorrect or incomplete, please inform us promptly for correction.

List of Cookies We Collect The table below outlines the cookies we use and their purposes:

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


Additional Data Collection We may also collect IP addresses and other identifiers or store cookies for services like Google Adwords, Analytics, and Remarketing. You can modify your browser settings to restrict cookie use or access our site via a proxy to avoid identification through IP addresses.