Why Buying an Unstyled Wig Is the Best Choice for Online Customers

Why Buying an Unstyled Wig Is the Best Choice for Online Customers
(And How to Get It Styled to Match Your Perfect Look)

When you're buying a wig online, it's tempting to go for one that's already styled. You see photos of a perfect cut, soft layers, or beautiful bangs, and you might think, “Why not just get it ready to wear?”

But if you want a wig that truly suits you—a look that compliments your face, matches your personal taste, and feels like your own hair—unstyled is the way to go.

At Fortune Wigs, we offer unstyled wigs on purpose. These are not unfinished or incomplete. They’re raw, premium-quality wigs left untouched so that you have full control. You decide the cut. You choose the layering. You make it your own.

While we do offer styling services in our salon (even for online buyers), we don’t recommend it unless you can visit us in person. That’s because you’ll get the best results when the wig is styled directly on your head, by someone who can see you in real life.

This blog will show you:

• Why unstyled wigs are worth it

• How to prepare before taking your wig to your local stylist

• What to say at your appointment

• Tips on choosing a style that flatters your face

Why Go Unstyled?

An unstyled wig gives you freedom. It hasn’t been layered, thinned out, or curled. It hasn’t been locked into a shape that might not suit you.

Here’s why that matters:

You get a completely custom look.
You’re not stuck with someone else’s idea of what’s flattering. You get to work with your stylist to shape the wig exactly how you want it.

It can be cut to fit your face.
Even the most beautiful pre-styled wig might not sit right on your head. But when your stylist cuts it while you’re wearing it, it’s shaped to match your features.

You’ll have more options later.
If you change your mind in a few months—maybe you want bangs or a shorter cut—you can always go back and restyle it. But if it’s already been heavily layered, you may be stuck.

It’s the more professional way to wear a wig.
Wig stylists and high-end salons prefer starting from scratch. That’s how you get the most natural, polished, and long-lasting result.

Online Customers: You Have the Most to Gain

Shopping in person comes with its perks. You can talk to your stylist face-to-face, try the wig on, and tweak the cut right then and there.

But when you’re shopping online, things are different.

That’s why unstyled wigs are especially powerful for you.

You don’t have to worry about receiving a wig that was cut too short or styled in a way that doesn’t match your look. Instead, you get a clean slate—and the power to create something perfect at your own pace.

It also lets you:

• Work with someone you already trust (like your own stylist)

• Plan your cut around your schedule

• Get input from friends or family before committing to a style

When we style a wig in our salon and ship it to you, we do our best to follow your instructions. But it’s never quite the same as being there in person.

That’s why we always recommend this: buy the wig raw, then style it in your own salon.

How to Prepare for Your Styling Appointment

Once your wig arrives, it’s time to plan the cut. Here’s a checklist to help you get ready.

Step 1: Find the Right Stylist

Not every stylist is trained to work with wigs. It’s important to ask ahead of time.

Call your local salon and ask:

• “Have you worked with human hair wigs before?”

• “Do you cut wigs while they’re being worn?”

• “Do you know how to layer or thin a wig properly?”

Ask for pictures or examples if they have them. If you’re part of a wig-wearing community, you can also ask friends for recommendations.

Step 2: Always Wear the Wig During the Cut

Never let a stylist cut the wig on a mannequin or wig stand. The shape of your head matters. So does your hairline, your chin, and your posture.

Wigs must be cut while worn, so the length and layers land in the right place.

Bring a wig grip or liner to help secure it. And be clear with your stylist: “Please cut this while I’m wearing it.”

Step 3: Bring Good Inspiration Photos

The clearer your vision, the better the cut.

Look for 3 to 5 pictures of the hairstyle you want. These should show:

• The front

• The side

• The back

• The way the hair falls

• Any specific features (like curtain bangs, layers, or volume)

Use apps like Pinterest or just search Google Images. Save the photos to your phone or print them out.

How to Talk to Your Stylist

You don’t need to be an expert in hair to explain what you want. But you do need to be clear.

Use words like:

• “I want long, soft layers like in this photo.”

• “Please keep the ends natural and not too choppy.”

• “I like volume on top but not too much at the sides.”

• “Let’s keep the length below my shoulders.”

Be honest about what you like and don’t like.

You can also show a photo of yourself (without the wig) so your stylist understands your face shape and features.

Choosing a Style That Flatters Your Face

One of the best reasons to buy an unstyled wig is that your cut can be tailored to your face.

Here are a few tips:

If you have an oval face
You’re lucky—almost any style works. You can try center parts, long waves, bobs, or layers.

If you have a round face
Go for styles that make your face look longer. Try longer layers, side parts, and volume at the top (not the sides).

If you have a square face
Soften your jawline with wispy bangs, soft curls, and blended layers.

If you have a long face
Add width with waves, curtain bangs, or cuts that hit at the cheekbone.

If you have a heart-shaped face
Balance a wide forehead with side parts, long side bangs, and styles that bring attention to your chin.

Tell your stylist your face shape so they can adjust the layers and framing.

Don’t Forget These Styling Extras

While you're at the salon, consider asking for these finishing touches:

• Face-framing layers to soften the hair around your cheeks

• Texturizing so the hair moves naturally

• Thinning if the wig feels too heavy or bulky

• Optional bangs like curtain bangs or side fringe

• Baby hairs if you wear your wig with a middle or low ponytail

Also, ask your stylist to show you how to part, brush, and set the style so you can maintain it at home.

Should You Color Your Wig Before or After Styling?

In most cases, it's better to style first, then color.

That way:

• The highlights or balayage fall in the right places

• You won’t waste time coloring hair that gets trimmed off

• The colorist can see how the layers move before adding dimension

If you want color, let your stylist know ahead of time and plan for two visits.

How to Keep Your Wig Looking Fresh

After your wig is styled, you’ll want to keep it looking great.

Here’s how:

• Use heat tools safely. Keep them under 300°F to protect the hair.

• Use a wig-safe brush and never yank knots.

• Store the wig on a stand or mannequin head to hold the shape.

• Keep it in a dry, cool place (never in a steamy bathroom).

• Use light, salon-quality leave-in sprays or conditioners.

• Book small trims or refreshes every few months, just like your natural hair.

If you take care of your wig, the cut will last—and it’ll look more natural over time.

Your Wig. Your Way.

An unstyled wig is more than a product. It’s a chance to express your style, your personality, and your confidence.

When you buy it raw, you hold all the power. You get to:

• Choose your own stylist

• Match the cut to your face

• Follow your own timeline

• Adjust and restyle as you go

At Fortune Wigs, we believe in giving our customers full control. That’s why we proudly offer premium, unstyled human hair wigs that are ready for your vision.

If you’d like our team to style it, we’re happy to do so—but only if you’re able to visit us in person. If not, we recommend working with a local stylist who understands wigs and can create a look that feels perfectly you.

You deserve a wig that doesn’t just look good—it feels like it was made for you.

Explore Our Collection of Unstyled Wigs

Ready to create your custom look?

Browse our collection at fortunewigs.com or call us at 718-382-0550 to speak with a wig expert.

We’re happy to guide you every step of the way.