How to Choose a Wig Color That Brings Out Who You Are

How to Choose a Wig Color That Brings Out Who You Are

How to Choose a Wig Color That Brings Out Who You Are

1. Start with Your Skin Tone

The right shade will brighten your face, make your eyes pop, and soften your features. The wrong shade might make your skin look pale, washed out, or overly sharp.

Here’s a quick breakdown:

Warm undertones (gold, peach, olive):
Go for warm shades—like golden brown, honey blonde, chestnut, caramel, auburn, or rich chocolate.

Cool undertones (pink, beige, or blueish):
Go for cool shades—like ash brown, platinum, espresso, jet black, or cool beige blonde.

Neutral undertones:
You can wear almost anything. Just stay balanced—don’t go too warm or too cool.

Tip: Hold silver and gold jewelry near your face. If silver looks better, you likely have cool undertones. If gold looks better, you’re warm. If both work, you’re neutral.


2. Match or Enhance Your Natural Color (or Don’t)

If you want a wig that feels like “you,” matching your natural shade—or a slightly enhanced version—is always a safe option.

But you don’t have to stay stuck there. Go bolder if that’s who you are.

Ask yourself:

  • Do I want this wig to feel natural or to make a statement?

  • Do I want people to say “that looks just like your hair” or “wow, you look amazing in that color”?


3. Think About Your Personality

  • If you’re calm, elegant, and classic—go for rich, smooth tones like chocolate, sable, or champagne blonde.

  • If you’re bold, playful, or fashion-forward—try multi-dimensional color, soft balayage, or even brighter tones like cinnamon, amber, or even a deep burgundy.

  • If you’re low-maintenance—choose a rooted or blended color that hides grow-out or fading.


4. Consider Your Eye Color

  • Blue or green eyes: Ashy blondes, golden honey tones, or dark chocolate shades make them pop.

  • Brown eyes: Rich browns, mahogany, caramel, or chestnut highlight warmth.

  • Hazel eyes: Most tones work, but lighter browns or golden blondes bring out the green.


5. Ask for Color Advice Before You Cut

If you’re planning to color your wig, wait until after it’s cut to finalize the tone. Layers and bangs will help guide where highlights or lowlights should go. Show your colorist a few options that speak to your vibe—not just what’s trending.


Final Tip: Ask Yourself One Honest Question

When I wear this wig, do I want to look like my best self—or try something totally new?

There’s no wrong answer.

If you want it to blend in and feel natural, go for something close to your real color and a length you’re used to.

If you want to glow up, choose a tone that brightens your skin and a cut that flatters your face—even if it’s different from what you’ve worn before.


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Salon Corner

Styling

Salon Talk

Salon Tips

Why Buying an Unstyled Wig Is the Best Choice for Online Customers

When you're buying a wig online, it's tempting to go for one that's already styled. You see photos of a perfect cut, soft layers, or beautiful bangs, and you might think, “Why not just get it ready to wear?”

But if you want a wig that truly suits you—a look that compliments your face, matches your personal taste, and feels like your own hair—unstyled is the way to go.

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When I wear this wig, do I want to look like my best self—or try something totally new?

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How do I keep my wig looking natural? - Fortune Wigs
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When I wear this wig, do I want to look like my best self—or try something totally new?

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When I wear this wig, do I want to look like my best self—or try something totally new?

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How do I keep my wig looking natural?


A wig is more than a hairpiece; it's an extension of your personal style. At Fortune Wigs, we understand the desire for a look that's as natural as your own hair. Our salon experts are here to guide you through the nuances of maintaining that seamless, just-grown look.


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